Animation Process

The animation process isn’t an exact science. Every animation is different and thus the process will change slightly.

Briefing

1. Briefing

We listen to your objectives and goals to understand the story you wish to convey along with your target audience, deadline and budget requirements. Key elements of this information feed in to your script, treatment and style frames.

Scripting

2. Scripting

Whether you are adept at writing your own script or require our help and collaboration to form your story, you’ll always have the opportunity to steer, amend and finally sign off your script. This is the first major sign-off point of the project as only once the script is signed off will we move ahead with the voice-over recording.

Style Frames

3. Style Frame

Working in accordance with your brand guidelines and from your brief, we create a number of keyframes so that you can see exactly how the finished video will look. At this time we'll also create a written treatment that describes exactly what we will animate in time with the voice-over. We believe this will give you the best understanding of how the animation will look and what it will include.

Voice Over

4. Voice Over

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Animation

5. Animation

With the script, style frames, and voice-over signed off, it's time to start animating. Animation is not a fast process and this step may take several weeks to complete, depending on the length of the voice-over. This is why it's essential we collaborate and sign off the previous elements.

Audio Mix
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Export
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